Over the last few weeks, celebrities like William Shatner and Brent Spiner have taken the ALS Ice Bucket challenge — essentially dumping a bucket of ice water over their heads on video tweeted or Face Booked out to help draw attention to the disease that killed baseball player Lou Gehrig.
The lawyers for the military weighed in and said that personnel couldn’t do it in uniform because it constituted endorsement for the cause. You know, that’s a shame. This could have been a great way to see military in a positive way. Most often, all we hear about is front page news about problems with failures in the Veteran’s Administration; homeless veterans; long lasting brain injuries; and sexual harassment. One of the reasons I generally don’t talk much about any of those subjects is because it’s too easy to associate soldiers as only those things, instead of as diverse people. Some soldiers have reported that it’s been hard getting a job because employers assume they will have a meltdown like the ones reported in the press.
Good publicity would make a dent in that.