The Search for Discoverability

I attended the Bookbaby conference last weekend.  It was a marketing conference, from a company that does a lot of marketing.  I expected a lot of selling of the services and books, like a lot of those one day training workshops.

What I got was a big goal that I’ve been looking around for: Discoverability.

I want to write full time, but people have to find my books. So far…well, I’d like to do better.  So I thought it would be fun and interesting to write about what I’m going to do here.

Social Media for Writers

When I first started playing around with social media, it was about collecting numbers.  Somehow, if you got XXXX followers, you would have publishing success. And everyone had their personal preferences:

  • Get on everything and start posting on all of them
  • Twitter is it! Start Tweeting
  • Facebook is the way to go!

Most of them ended up with the same problem.  No writing at all.

I was in a blog writing class–now seems like ages ago, but probably 2010.  We all got our tag lines (another area I will be playing with a later date) and blogged three times a week.

Soon, the other writers were dropping off their blogs because they were spending all their time laboriously writing and revising and revising their blog posts.  No work on the writing project.

I also had a hard time with the personal side of social media.  It was partially because of the military, because there’s a lot of emphasis on not giving out personal information.  We saw some of the early signs of that during Desert Storm, where we were told not to mention troop numbers to anyone.

Meanwhile, the Tacoma Morning News Tribune was counting how many soldiers in an individual unit was leaving and was publishing it!

The other part was that I’m an INTP on the Myers-Brigg scale, and I think that plays into it.  Twitter, the social media highly recommended in the blog class, was like having a lot of details thrown at me. I started out overwhelmed with Twitter and struggled a lot with it.

Anyway …

One of the panels suggested something different.

Sign up for ALL the social media.

But pick which ones to use that will work for your readers.

The reasons to sign up for all of them?

  1. If you start writing in a new genre/category, you already have the social media account.  For example, Pinterest is the place to go for YA.
  2. Google ranking.  It just gets your name out there in more places.  The important part here is the the profiles all have to be as complete as possible.  Writers tend to leave off a lot of information, like the bio.

And the slides showed a list of all the social media accounts.  Yikes!  It was a lot.

But it also sense.  Sometimes you have to do work up front so you don’t have as much later on (a lesson I’m getting at work now and suffering the pain for not doing that).

Linda’s Goal:

Check on and update all my existing accounts first:

  1. Twitter
  2. Pinterest
  3. Asian Efficiency Dojo
  4. Facebook
  5. Google+
  6. YouTube
  7. Website
  8. Linked In
  9. Rabbit Bundle
  10. Amazon
  11. Smashwords
  12. Draft to Digital

It’s shocking writing these down, because it’s just the ones I’m on.  I haven’t even touched the ones I’m not on.  It’s amazing how many of these are out there.

So I had to first update my bio, since I found that just about every social media I’m on had a different bio and different photo.  Some had my old website address and others were missing my middle name…arrgh!  This definitely needed some attention.

For the writers here, if you want to try the same thing, let me know what you find.

Meanwhile, I’ll be posting up my next installment of Broken Notes soon.